“The New Hygge Encourages Going Outdoors Without Compromising Style”
by Madeline Fass @Vogue
After months of lockdown, any time that we can spend outdoors is essential for our sanity. Whether it’s a daily neighbourhood walk in the city or safely escaping to a picturesque cabin upstate for a quiet weekend away, the pandemic has everyone embracing an outdoor lifestyle in any way that they can. And while this may seem like a new way of life for many, especially those of us who are urban-dwellers, to Norwegians, this idea of essential open-air living is not a new concept. In fact, they have a word for it: “friluftsliv” is a concept that literally translates to “free air living” and encourages people to spend time in nature no matter what the weather conditions may be.
It is essentially an extension of the hygge lifestyle, one that, according to Etsy is really catching on in the fashion and lifestyle retail categories, except instead of cozying up indoors, you’re finding comfort and serenity while, say, jogging through the forest, hiking in the mountains, or gardening. In other words, friluftsliv is the new hygge, and therefore it’s time to take the coziest items in your wardrobe from the living room to the great outdoors.
There are plenty of health and wellness benefits to spending time in nature and allowing yourself a bit of escape, but it also offers the opportunity for you to outfit yourself in stylish, warm, and joy-sparking outdoor gear.
Prepare to face cold weather and embrace friluftsliv in style. From winter hikes to city strolls and everything in between, here are some ways to dress the part for your next grounding winter adventure.
MANTILITY Silk Scarf: “Icarus” by Stratos Kalafatis (Location: Streets of Kavala)
MANTILITY Silk Scarf: “Make Some Noise” by Fani Skoulikidi Boukouvala (Photo: Snapshot Studio Photography/ Location: Amsterdam)